Member workbook · 2026
The Real Agency
Community
Workbook
Everything you need to get going: why the community is here, how to find your way around it, what every group is for, and who to say hello to first.
Welcome
Watch this first
Adam walks you through the community in a couple of minutes: what it is for, where things live, and how to get value out of it in your first week.
A short welcome from Adam will sit here. In the meantime, everything it covers is written out below.
One place for
every conversation.
Running an agency is busy, and the help you need is usually scattered across a dozen chats you can never find again. This community fixes that. One organised home where every Real Agency conversation lives, so you can get an answer, share a win or pass a referral without the noise.
You are in the room with people building serious businesses, from agents in their first year to team owners growing beyond their own deals. The more you put in, the more it gives back.
- ✓ConnectWith agents and team owners who do what you do, every day.
- ✓Learn fasterFrom real questions on sales, lettings, AI, compliance and Loop.
- ✓Give and get referralsBusiness flows between members, and income grows through eXp revenue share and attracting agents.
- ✓Stay on top of eventsShare your wins and pick up ideas you can use the same week.
The WhatsApp
Communities hub.
A WhatsApp Community is one hub that ties related group chats together. Open the Communities tab in WhatsApp, tap Real Agency, and every group appears in one list. Join the ones that fit you and leave any you do not need. You are always in control of which groups you are in.
- ●AnnouncementsAdmins broadcast here only: updates, events and schedules. Keep notifications on so you never miss the important news.
- ●Topic groupsSmaller chats by subject, from Sales Q&A to RevShare. Join what is relevant and skip the rest.
- ●Find your wayEverything lives under the Communities tab. Tap a group to open it, and join or leave whenever you like.
- ●Always your callYour focus changes through the year. The groups you sit in can change with it.
Open WhatsApp and tap the Communities tab.
Tap Real Agency to open the hub and see every group in one list.
Turn on notifications for Announcements so the key news reaches you.
Join the topic groups that fit you now. Change your mind whenever your focus changes.
Where to post
what.
Posting in the right place keeps every chat useful. Here is each group, what it is for, and the kind of thing to share. The starred group is the one everyone should keep an eye on.
★ Announcements
The team's broadcast channel, run by Adam and the admins. Updates, event dates, schedules and key news. Members cannot post here, so keep notifications on and treat it as your noticeboard.
Real Agency General Chat
The main social hub and the front door to the community. Introduce yourself, ask anything, share wins. The catch-all when a question does not fit a group. Anything that clearly belongs in a topic group is better posted there.
AI & AI Agents in Agency
Using AI tools and AI agents in estate agency. Share the automations, prompts and time-saving workflows that are working, and ask when you are stuck. Best for anyone trying to do more without adding hours.
AML / Loop Tips
Compliance and CRM in one place. Bring anti-money-laundering questions, ID-check queries and tips for getting more out of Loop. Useful to everyone who has to stay compliant.
Lettings Q&A
Anything on the lettings side: legislation, tenancies, management and landlord questions. Most useful to lettings agents and mixed desks. Keep sales questions in Sales Q&A.
Sales Q&A
The sales side of the business: negotiation, progression, objection-handling and closing. Post the deal you are stuck on and pick up answers from agents who have handled the same thing.
Social Media
Content and marketing. Share your reels and posts, see what is getting engagement, and ask for honest feedback. Best for anyone building a personal brand or a branch presence.
Podcasts & Books
Recommendations and learning. Share what you are reading or listening to and the one takeaway that stuck. A slower, sideways way to get better that fits around the day job.
Agent Attracting — Real Agency
Growing your team and attracting agents into Real Agency. Where the attraction conversation and the 95/5 system live. For anyone who wants to build beyond their own deals.
Referrals
Pass and pick up business. Post the referrals you have, and shout when you can help with one elsewhere. Keep it to actual referrals. The more you give, the more comes back.
RevShare
eXp revenue share: how it works, how to build it, and the questions people are sometimes too shy to ask elsewhere. Useful to anyone curious about income that is not tied to the next sale.
Real Agency — Teams Owners
For people running or building a team. The operational and leadership conversation: hiring, structure, and keeping a team moving. Most useful to team leaders and owners.
Luxury Property
The prime and luxury market. Presentation, marketing and the high-end specifics that do not apply to every instruction. For agents working, or moving into, top-of-market homes.
Real Agency Events
Meetups, socials and the logistics around them: times, places and who is going. Check here before an event so you do not miss the detail.
eXp UK Conference
Everything around the UK conference: dates, tickets, travel and plans. The place to sort the practical side and find others going.
ExpCon Paris
The group for the Paris conference. Travel, plans and meeting up while you are there. Join if Paris is on your list.
Thursday Inner Circle
The closer mastermind for regulars: deeper accountability and connection for the people who show up every week. For committed members who want more than a chat, so by its nature it is a tighter room.
Not sure where something goes? Post it in General Chat and someone will point you to the right room.
What you see
once you are in.
Open the Communities tab, tap Real Agency, and the groups and members are all there in one list. Around 66 members across 14+ active groups, and growing.
The community in action
Off the phone,
in the room.
The chat is where it runs day to day. The events, masterminds and podcasts are where it turns into people you actually know.
Start well.
Six habits that separate the members who get a lot out of this from the ones who lurk.
- ✓Say helloIntroduce yourself in General Chat so people know who you are.
- ✓Post in the right groupQuestions reach the right people faster.
- ✓Be generousWith help, ideas and referrals. It comes back.
- ✓Keep it respectfulAnd on-topic in every group.
- ✓Leave Announcements to adminsRead it, do not post in it.
- ✓Join and leave freelyYour groups should follow your focus.
Three months is long enough to move something real and short enough to stay honest.
- Two or three goals that matter
- Three first actions, this week
- How you will know it worked
Names you spot in the groups, people at events, anyone you want to learn from or work with.
- Where you found them
- What you want to ask
- Reach out, then tick them off
Big or small, note them as they land. On a hard week, the list is the proof you are moving.
- The date
- The win
- Who helped, and where
The printable version has room to write all three down. Download the workbook (PDF).
Meet the team
The people who
keep it moving.
They run the community, keep the groups useful and answer when you post. Say hello.
Never build your
business alone.
You are in the room with people building serious businesses. Dive in, ask, share and give: the more you put in, the more this community gives back.